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Tips for rural marketing

Feb 14, 2013
Though more than half of our population resides in villages, it is only recently that corporates and other businesses have started...

Why should you undertake market research?

Jan 23, 2013
The term ‘market research’ can broadly be taken to mean the collection of information, by a firm, about the industry, customer...

Nirwana: Offering herbal healthcare

Dec 13, 2012
Kiran Chadha did not want to rely on her family’s established business, because she wanted to run her own firm. The venture in q...

HP India turning innovation focus to SMEs

Dec 05, 2012
Printing comes under the category of must-have technology infrastructure among SMEs. Knowing this fact very well, Nitin Hiranandan...

How to use e-mail for effective marketing

Oct 03, 2012
With the rising popularity of social media marketing, e-mail marketing has taken a backseat. However, e-mail marketing does have s...

Spread the word about your start-up!

Sep 27, 2012
So, you have started your business and are ready to take on the world. You are confident of your product and/or service, and want ...

Making a difference: Krya

Aug 22, 2012
The brainchild of Preethi Sukumaran and Srinivas Krishnaswamy, Krya was launched in September 2011. Chennai-based Krya prides itse...

Coir exports surge in 2011-12

May 24, 2012
The exports of coir from India have risen during 2011-12, both in terms of volume and value, in spite of the crisis in major marke...

Incentives vital for SEZs: ASSOCHAM

Apr 23, 2012
Tax exemptions and related benefits were imperative to promote special economic zones (SEZs) across the country, as they account f...

Blogging: A new marketing medium

Apr 18, 2012
A friend asks you to try a product she vouches for. Chances are you will go ahead and buy it the next time you see it on the store...