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Schemes for SMEs
Sales & Marketing
Goals for SME owners
Jul 19, 2013
Any one starting a project must have his/her end objectives in mind. That will set the ball rolling with all energies, and resourc...
How can you get the most out of cold calls?
Mar 26, 2013
Cold calling can be a daunting task, considering you do not know the person at the other end of the telephone call, and are yet re...
Gupshup: A marketing opportunity for Indian SMEs
Mar 19, 2013
Considering the success story of mobile marketing in India, small businesses now have several options of reaching out to their tar...
Why shouldn’t you block social media use?
Mar 01, 2013
Many firms block their employees from social media platforms like blogs, Facebook and Twitter. The major reasons behind this are a...
Why do people dislike marketers?
Feb 19, 2013
Marketing is one of the most important functions of business, which can make or break a firm. Good marketing can work wonders for ...
Six tips to improve your credibility
Feb 18, 2013
Building credibility with your investors, customers and the world at large is a step towards success. The better the credibility o...
Ten marketing tips for SMEs
Feb 13, 2013
Good marketing is an essential step towards building a brand, towards making the world aware of the existence of a firm and in mak...
‘MSMEs must show willingness to grow’
Feb 11, 2013
Agencies like National Small Industries Corporation (NSIC) are making sincere efforts in changing the mindset of Indian entreprene...
Ten tips for an effective cold call
Feb 11, 2013
Cold calling prospective customers can be a challenge, considering that you do not know the prospect, and there is no guarantee th...
What does an effective business plan contain?
Feb 06, 2013
Writing a business plan is a very important step in the establishment of a start-up, or an existing firm looking for funding in an...