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Why do people dislike marketers?

Feb 19, 2013
Marketing is one of the most important functions of business, which can make or break a firm. Good marketing can work wonders for ...

Ten marketing tips for SMEs

Feb 13, 2013
Good marketing is an essential step towards building a brand, towards making the world aware of the existence of a firm and in mak...

Nine tips for a great print ad

Feb 08, 2013
A good print advertisement can work wonders for your small business. It can help your products and services get noticed by a large...

What are your customers looking out for?

Feb 07, 2013
Different customers look out for different things in your products/services – great quality, value for money, particular feature...

10 tips for a good TV advertisement

Feb 06, 2013
A well-made television commercial can work wonders for your product/service. It can create publicity for your firm, and spike your...

Six factors to consider for a good business location

Feb 05, 2013
The importance of choosing a good location for your business cannot be stressed enough. A perfect location can work wonders for yo...

‘Indian SMEs to develop innovation as process’

Jan 31, 2013
Through his New Delhi-based venture Justplainandsimple Consulting, JP Singh helps SMEs in enhancing their capabilities in various ...

When is market research undertaken?

Jan 30, 2013
Market research helps a firm get information about the likes and dislikes of its customers, its competitors and a lot of other asp...

Five steps to build a social media strategy

Jan 25, 2013
The fact that social media can be of great benefit for your firm does not brook any argument, in today's times. A good social medi...

Why should you undertake market research?

Jan 23, 2013
The term ‘market research’ can broadly be taken to mean the collection of information, by a firm, about the industry, customer...

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