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Advertising

 

SMEs are more open for creative inputs in advertising: Palasa

May 07, 2013
Advertising has great scope for SMEs to explore. Brand building, in a cost effective manner, is a great attraction for most of the...

How are advertising and public relations different?

Mar 04, 2013
The terms ‘advertising’ and ‘public relations’ are often misunderstood to be one and the same, and used interchangeably. T...

Lonavala chikkis face threat of duplication

Feb 04, 2013
The chikki manufacturing industry in Lonavala, Pune, is growing and supplying products to the entire country, according to industr...

Video ads on mobile: A sunrise sector

Jan 24, 2013
The advertising industry has witnessed a great revolution over the past decade or so. First mobile internet and, now, a rich media...

Eggfirst can help SMEs formulate branding strategy

Oct 31, 2012
An MBA and engineer by qualification, Ravikant Banka is the founder and CEO of Eggfirst, an ad agency based in Mumbai. Banka bring...

Google adds call reporting to SME tool AdWords Express

Oct 18, 2012
Web-search giant Google has just made it easier for smaller businesses to track phone calls generated by their AdWords Express adv...

Indian Advertising Agencies Upset With GST Rates On Industry

Jun 01, 2017
Chennai: With the new GST rates coming in, the Indian advertising industry is likely to get affected by the proposed 18% tax on th...

Bridging The Advertising Gap Among Small And Mid-Market Brands

Dec 22, 2015
Kiran Gopinath, Founder & CEO, Adadyn, says programmatic advertising solutions represent a powerful way for SMB marketers to reach...

Eight steps to plan your small business advertising campaign

Oct 17, 2012
An advertising campaign can add great value to your small business, but only if it is properly planned out and executed. A campaig...

Crackerjack: Offering design consultancy services

Oct 08, 2012
Mumbai-based Crackerjack is a multi-disciplinary communication design consultancy, offering innovative design solutions. This incl...

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