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Sales and Marketing
10 tips for a good TV advertisement
Feb 06, 2013
A well-made television commercial can work wonders for your product/service. It can create publicity for your firm, and spike your...
When is market research undertaken?
Jan 30, 2013
Market research helps a firm get information about the likes and dislikes of its customers, its competitors and a lot of other asp...
Video ads on mobile: A sunrise sector
Jan 24, 2013
The advertising industry has witnessed a great revolution over the past decade or so. First mobile internet and, now, a rich media...
Considering a unique business card design?
Jan 04, 2013
Are you one of those entrepreneurs who expects a business card to be very unusual? Do you dream of your business cards being total...
Building Indian brands using art and culture
Dec 31, 2012
Liquor bottles with commissioned drawings; art themed around a ketchup brand; music projects sponsored by leading beverage firms: ...
A buying club for SMEs: power2sme
Dec 24, 2012
Access to; and sourcing of quality raw material is a big challenge for most SMEs. Addressing this challenge with a solution in the...
Five tips to help you acquire customers
Dec 21, 2012
Customers are the life-line of a business. Without them, there is no business. Here are five tips on how you can go about acquirin...
Ten tips for a successful press conference
Dec 20, 2012
A good press conference can translate into great coverage about your firm, in newspapers, magazines, the radio, on social media pl...
Tata to help farmers sell cardamom, pepper
Dec 19, 2012
Tata Global Beverages Wednesday launched a marketing arrangement with the South Indian Green Cardamom Company (SIGCC), enabling fa...
Why does your business need a blog?
Dec 19, 2012
Creating and maintaining a blog for your business firm is not a futile exercise, although some might think so. It has several bene...