Sales and Marketing | SupportBiz

Sales and Marketing


How should you handle negative PR?

Apr 29, 2013
Being faced with negative public relations (PR) can be a daunting task for any firm, especially so in case of a small business whi...
Bangalore Cluster

Last-mile comfort for travelers: Taxiforsure

Apr 25, 2013
Online aggregator of taxis and car rentals in India, Taxiforsure, has formulated an agreement with This tie-up wil...

How can you get your customers to read your e-mails?

Apr 25, 2013
Many firms adopt the practice of sending e-mails to their prospective customers, introducing themselves and their products/service...

The power of experiential marketing: Vibgyor

Apr 23, 2013
Ankur Kalra, founder and CEO, Vibgyor Brand Services, who is in the business of innovative marketing and brand-building, emphasize...

Top 8 must-dos before hiring a PR agency

Apr 23, 2013
Hiring a PR agency can work wonders for spreading awareness about your firm and your products/services. It can, however, be a cost...

Why won’t your customers trust you?

Apr 22, 2013
Customers will not buy from you unless and until they trust you and your products/services. SupportBiz presents four major reasons...

Seven things you will need for better sales

Apr 03, 2013
Effective selling is an art. It is a combination of something inherent and things learnt over time, practised and bettered slowly ...

Six rules of battling competition

Apr 01, 2013
Competition is a part and parcel of life, particularly so if you are an entrepreneur. Some entrepreneur pull out all stops to batt...

How can you get the most out of cold calls?

Mar 26, 2013
Cold calling can be a daunting task, considering you do not know the person at the other end of the telephone call, and are yet re...

Merchant of discounts: Cuponation

Mar 20, 2013
A start-up from Gurgaon, Cuponation is eying to aiming to become the largest coupons and deals website for Indian online shoppers....


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| March 09, 2015
There are several factors preventing companies from leveraging customer service as a true organizational strategy, including poor knowledge management
| March 05, 2015
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| February 25, 2015
Fournaise Marketing Group studies the effectiveness of strategies of global marketing leaders
Raj Narayan | SupportBiz News | February 04, 2014
Given the all-pervasive nature of the Internet, a discussion on the benefits of creating digital assets as a form of marketing is now passé. The moot question now is how much time and money should the micro, small and medium enterprises (MSME) invest in this venture. And, what is the return on investment (RoI) that they can expect?
Priya Iyer| The SupportBiz Bureau | November 29, 2012
Attending small business conferences is a great idea, irrespective of the stage your organisation is in. Such conferences can provide a lot of value to your business, and help you grow as an entrepreneur. Here are the top five reasons for you to attend small business conferences.
Priya Iyer| The SupportBiz Bureau | November 22, 2012
Great customer service is one of the many aspects that will help differentiate your small business from competition, helping you build lasting relationships with your customers. Here are nine tips to provide wonderful customer service.
Priya Iyer| The SupportBiz Bureau | November 09, 2012
Your logo is the non-verbal representative of your small business. First impressions matter and your business logo therefore is extremely important, and should be designed after a lot of research and thorough consideration. Here are some tips that would help you design the perfect logo.
Priya Iyer| The SupportBiz Bureau | November 06, 2012
A verbal introduction is often your first contact with a customer or investor, and serves to create an impression, about you and your business. It is, hence, necessary to make the introduction as effective as possible. Here are some tips for a great verbal business introduction.