Social media: Building customer relationships | SupportBiz

Managing Growth

Social media: Building customer relationships

Tags: social media
The relationship you share with your customers on your social media platforms will determine the quality of your interactions.

It will, ultimately, build your online reputation and help your business and your products/services be better accepted.

SupportBiz lists five tips for you, as a small business, to indulge your customers on social media, and leverage your relationship with them to the best.

1.     Post regularly.  

Ensure that you put up posts at regular intervals on your social media platforms. Be consistent in your posting, so that your customers know exactly what they can expect from these platforms.

Irregular posting indicates to customers that you do not value them enough. Your commitment to providing customers with regular posts will make them feel respected, and they will be motivated to follow you routinely.

2.     Find allies.

Do not hesitate to follow businesses similar to yours, or those who share a similar philosophy of business as yours, on social media platforms. Also, follow people who share your beliefs about life and business.

Regularly follow and comment on the posts these people/businesses put up. Your own posts will be that much richer, thanks to the interaction with your allies and the sheer variety of topics this will open up. This will, in turn, ensure that your customers get fresh, engaging content every day.

3.     Listen.

Always be aware of what your customers are saying on your various social media platforms. You will get valuable first-hand information about your customers’ likes and dislikes that way, which will aid you in making appropriate business-related decisions in various aspects. It will also make your customers feel loved and respected to know that you actually listen to what they are saying, and respond accordingly.

A negative comment by a customer is easy to ignore, but not always the right thing to do. Such a comment has a lot to teach you – about why the customer is angry with you or dissatisfied with your products/services. As a small business, you should pay attention even to such comments, which are rude or not positive.

4.     Plan.

Keep abreast of the goings-on in your industry and in the world around you. Know what your customers like and dislike reading. Ensure that this is reflected in your posts on all your social media platforms.

Plan in advance about the posts you intend to put up on social media. This will help you put up regular posts, which are of value to your customers. Your customers will appreciate you all the more for spending time and energy on them.

5.     Interact.

If you want to build up a wonderful relationship with your customers, it is imperative to interact with them on all your social media networks. Take the time to read and understand what they are saying, and what it is that they want from you. Respond to their comments and likes appropriately.

A lack of interaction on social media from your end gives your customers the idea that you do not value them enough. This will, ultimately, cause them to lose interest in your posts and, maybe, stop following you. Avoid this situation at all costs.


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