There are several mistakes that businesses make with their blog. SupportBiz presents to you the top five of these mistakes.
Lack of promotion
Businesses commonly do the mistake of ‘hiding’ their blog somewhere in the footer of their corporate website. This reduces the chances of the blog being found by potential investors and customers, and by other interested parties.
Ensure that you do not let your business blog suffer from lack of promotion. Ascertain that you tell people about your blog. Promote the fact that you have a blog on your website, as well as your Facebook page. Make use of any other avenues available to you to inform people about your business blog.
It is essential to keep the content on your business blog looking fresh. Do not post once or twice in a year, or very infrequently, as that tends to kill the interest of the customers in reading your blog.
Make sure that you post fresh content on your blog regularly. Have a set frequency of posting, so that regular customers know when they can find a new post on your blog. Ascertain that your regular visitors find new content on your blog whenever they visit after the said period.
Lack of interaction
Many businesses commit the mistake of making their blog posts sound like an advertisement. There is nothing in these blog posts but information about the firm’s products and/or services. Now, this could become boring to the customer.
Blogging is a social activity, where interaction is the key. On your business blog, you should share information not only about yourself, but also about industry trends and other things that might be of interest to your customers. Do not be afraid of sharing your opinion about something, in a personal and informal way. Ask questions in your blog posts, and invite your readers to comment. Good interaction with the readers is essential to an effective blog.
Lack of involvement
Several business owners leave the task of managing their blog to external agencies or to amateurs in their own organisation. This is largely due to lack of time on the part of the CEO or other higher authorities in the organisation, due to which they are unable to stick to the blogging timetable. The lack of expert opinion and lack of passion will show through the blog to your readers, and render them not interested in reading it.
Though it is a difficult task, it is essential that the CEO or other higher-ups in the organisational hierarchy schedule in time to update the business blog. This will add a whole new dimension to the blog posts, making the blog more effective.
Another common mistake that businesses make is putting out boring content on their blogs. No matter how wonderful your firm is, and how effective your products/services are, readers will not be interested in your blog if you do not put across content in a way that gets through to them.
Take the time and effort to create interesting blog posts that speak to your readers. Do not hesitate to make your blog posts funny or entertaining. Ensure that your blog builds a connect with the readers.