Unjha isabgol industry seeks brand building | SupportBiz

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Unjha isabgol industry seeks brand building

 
Despite selling its products in various western countries, the psyllium seed husk (isabgol) industry in the town of Unjha, Gujarat, lacks a brand image. This industry needs a lot of improvement to continue exporting its products, according to the industrialists.

There are just 30 units that manufacture psyllium seed husk  in this industry,  which employs about 400 workers. In spite of its small size,  the collective annual turnover of the industry is around Rs. 23 crore.

“We export psyllium husk, capsules and powder to various countries such as USA, UK, UAE, France, Spain, Germany, Pakistan, Bangladesh, Japan and Korea,  among others,” said Chaman Kumar, a manufacturer.

“Most of us do not understand the importance of building a brand image.  Industrialists do not advertise their products to promote their brand names. They do not make efforts to convince domestic and international consumers to buy their products,” he said.

“The manufacturers do not even use  developed technology, and have poor networking with  traders. They  do not hire skilled workers, and the working conditions in the industry are also not very supportive,” stated Sujhan Kumar, another manufacturer.

“There should be training programmes and campaigns that  guide the industrialists  in the adoption of modern technology and establishing their brand image, he said.

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