Nashik wineries seek international exposure | SupportBiz

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Nashik wineries seek international exposure

The Nashik wine industry is in dire need of modifications, to enable it to reach out to customers world-over. The lack of technology upgradation has lead to major problems in the industry's growth, according to wine manufacturers.

The industry includes 50 manufacturing units, employing over 100 people, having a collective annual turnover of Rs. 20,00,000. These units manufacture wines and sell them in various parts of the country.

“The major markets for Nashik-made wine are Maharashtra and Rajasthan, but they are sold in other parts of the country too. There are no opportunities for exporting wines to other countries, though. We lack in exposure to the major wine markets in the world,” said Raman Kumar, a manufacturer.

“The major problem in the industry is lack of upgradation in technology. People do not have the infrastructure to install machinery of international standards, and are hence using old machines. Particularly, the cold storage testing machine, filter and distemper used by most manufacturing units here need an upgradation,” he stated.

“Also, there is no medium to promote the products manufactured in Nashik to the world,” he said.

“Other than technology, the quality and quantity of raw material depends upon the weather. In 2012, we did not grow much due to the effects of the sand storm too,” said Sumeet Deshmukh, another manufacturer.

“The government must provide subsidies to the manufacturers, to help them make their mark in the international market,” said Kumar.