Lonavala chikkis face threat of duplication | SupportBiz

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Lonavala chikkis face threat of duplication

The chikki manufacturing industry in Lonavala, Pune, is growing and supplying products to the entire country, according to industry veterans. However, the industry faces the threat of duplication of its products.

This is a well-known industry in India, with over 100 firms that manufacture flavoured and groundnut chikki. Over 1,000 people are involved in the manufacturing of these products. The industry collectively earns an annual turnover of over Rs. 2 crore.

“We are working hard to promote our products in the domestic market. The major markets for our products are Nagpur, Aurangabad, Nasik, Pune, Mumbai, Mahabaleshwar and other nearby areas,” said Chetan Kumar, one of the manufacturers.

“We have not been able to enter the international market due to various limitations of the industry,” he said.

“One of the major problems being faced by the small manufacturers in the industry is their inability to control the prices of raw materials, and having to buy it at high prices. This leads to fluctuations in the prices of the products, further affecting the sales,” said Somnath, another manufacturer.

“Even manufacturers in other parts of the country sell chikki by the name of 'Lonavala Chikki'. We have not able to stop the sale of the duplicate chikki,” he said.

“The state government must educate the small and micro manufacturers to pay attention to marketing tools and to use modern mediums for advertising of their products,” he said.