There are about 450 units in the industry, employing over 2,000 workers. The industry earns a collective annual turnover of about Rs. 30 crore. Rose water, perfumes, ayurvedic medicines, body gels and other fragrances are the major products of the industry.
“We sell our products in almost all parts of the country, but have not directly export to other countries” said Gangaram, one of the traders.
“The artisans are not well educated, and are unaware of the high-end requirements of international markets. They just have knowledge about the local market. The reason for their lack of interest in international markets is that most of them work for traders or exporters,” he said.
“The manufacturers are not aware of the significance of developing their own brand image and bringing innovations in their products. This careless behaviour leads to low productivity, due to which we often fail to meet the requirements of international markets,” said Raj Kumar, another trader.
“The state government should start a training school for the labourers, to make them aware of the demands of international markets,” he said.