The company wants to grow sales and build the ‘Chalk and Chuckles’ brand using the offline and online routes in a bid to tap venture capital funds for future expansion, Agarwal said.
Chalk and Chuckles has received enquiries from Spanish, British, Uzbeki (Uzbekistan) and Australian toy dealers owing to the environment-friendly tag their toys carry; and their high quality standards, Agarwal said. Toys are made from high quality materials such as imported environment-friendly medium density fiber boards; or cardboard coming from environmentally responsible forestry; and treated with soy-based ink, she said.
Her company’s products, priced between INR199 and INR899, are some 10 percent more expensive than what these potential overseas customers are used to buying. But the company is optimistic nevertheless because buyers usually place small orders initially, Agarwal said.
The company also plans to roll out new products soon. “We started selling last November. We manufactured about 1000 pieces of each toy at first. Some are slow moving and those could be rolled back,” Agarwal said. Ball toys are best-sellers online while their ‘Rolling Tales’ and ‘A Day in the Jungle’ products are fast moving items offline, she said.
Chalk and Chuckles’ sells toys online through e-commerce portals such as Firstcry.com and Toygully.com. Their toys will be available on Flipkart.com, India’s largest online retailer of books and electronic gadgets, later this month. Plans are afoot to sell toys via ‘Mom & Me’, a chain of stores in India for mothers-to-be and a flagship of Mahindra Retail, Agarwal said.
The company plans to approach potential investors sometime after March, 2013, only when it has grown its sales pie, both within and outside the country, to an attractable size, Agarwal said.