There are over 1,000 firms in the industry, employing nearly 5,000 people. The industry earns a collective annual turnover of about Rs. 25 crore. This is an old industry and manufactures heat exchangers, coolers, transmitters, switch gears, condenser.
It is a well-renowned industry, but industrialists feel that its image has not been promoted enough.
“The reason for the industry’s failure in brand building is the weak domestic and international market network. We do not have links with many traders across the world,” said Harneet Kumar, one of the industrialists.
“Another reason is that we do not have any facilities to showcase our products and describe to interested customers the detailed range of products we manufacture. Most of the manufacturers are not aware of the use of modern technology in promoting their products,” he said.
“There should be a training centre to educate manufacturers in the use of the internet to promote their products, ,” said Deepak Kumar, another industrialist.
“Awareness should be created among the manufacturers and workers about the importance of education and the use of modern technology in business,” he said.