Daspur artificial jewellery hub losing shine | SupportBiz

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Daspur artificial jewellery hub losing shine

The famed artificial jewellery industry at Daspur in West Bengal’s West Medinipur district is fast losing its charm. Lack of upgradation and lack of support from the government to the industrialists are being cited as the major reasons for its decline.

The industry comprises of over 500 micro units, employing over 3000 people in total. Producing different items of artificial jewellery like bangles, chains and rings, the industry has a collective annual turnover of over Rs. 120,00,000.

“The people of Daspur have been producing artificial jewellery since generations, but initiatives have never been taken to bring positive changes in the industry. The reason for this laid-back attitude is the lack of government help to the industrialists,” said Anand Chatterjee, a manufacturer.

“All the firms in this industry are micro units, which do not have much infrastructure to bring innovations in their work. The government too does not provide any subsidies to the industrialists to help them grow,” said Chatterjee.

“We are hard-working, and could be very successful if we are given guidance, training, promotions, and proper infrastructure,” stated Prakash Das, another manufacturer.

“There are no direct export opportunities for the manufacturers from this industry. Traders from Kolkata and other places buy our jewellery, and then sell them at higher prices. There should be a platform where we can sell our products directly to customers at prices fixed by us,” said Das.



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