There are 60 small and micro units in this industry, producing rice flakes (poha), employing over 1,500 people. Though the number of units in the industry is low, its collective annual turnover is Rs. 20 crore.
“We are not being provided with any subsidies or even basic infrastructure by the state government. Most of the micro industrialists are not even aware of quality standards, marketing skills, hygienic and energy-conserving methods of processing flakes, and export opportunities,” said Kanchan Kumar, a manufacturer.
“The lack of awareness among the manufacturers makes them ignorant of their own rights and government policies,” he added.
“In spite of our lack of know-how, we somehow manage to sell our products in other states of India, like Odisha, Andhra Pradesh, Madhya Pradesh, Maharashtra and Bihar. We do not know much about the international market for rice flakes. We are very happy that we are not lagging behind, , and are making good money,” stated Shobit Kumar, another manufacturer.
“People love our products. Traders come here from various parts of the country to buy them ,” he said.