Another driver is mobile computing which is enabling many new innovative usages among the SMEs. However, the time has come when the SMEs are asking clarity on return on their investments. In an exclusive interaction with SupportBiz, Manish Godha, CEO and Founder- Advaiya shared some key details on the trend of technology adoption among the SMEs.
What are the key challenges do you foresee in the adoption of innovative technologies by the Indian SMEs?
The Indian SMEs typically trail behind larger enterprises on technology adoption as well as in attitude. For example, the SMEs are now taking up ERP, which has already become main stream with bigger enterprises. The reasons behind this are difficult economies and unavailability of required knowledge and skills. This changes when technology becomes widespread. Like SAP consultants are now available relatively easily at lower costs. Also since the size of the executive team is typically very small for these organizations and technology investments are not closely monitored, the pressure on IT to be innovative and ensure ROI is lesser.
High upfront costs of both software and hardware have been a classic barrier which has led to use of dated technology and also to quite an extent software piracy. Thus many SMEs are not on the natural upgrade path.
What are the drivers of technology adoption among the SMEs? Also, which kind of applications is gaining popularity among them?
A big pull is the availability of specific industry adoption success stories at similar organizations – these very powerfully propel the SMEs to consider newer technologies. And, of course, ease and popularity of social and messaging technologies has resulted in wide adoption of messaging, web presence and mobile apps for business. Also transaction automation and productivity technologies like ERP are making their way.
What is the key market focus that you have?
Indian IT industry is maturing and technology companies are investing in development of products and innovation. We are uniquely positioned to serve them with right expertise in both technology and marketing areas.
At the same time, Indian businesses are looking at using technology beyond operational efficiencies, and seeing technology as a strategic business enabler. With our expertise with the newest technologies and enterprise architecture based approach, we are well suited to partner with them for their technology led business innovation. We also plan to grow and deepen the partnerships to scale up and broaden the offerings to varied companies. We are aiming at rapid growth by provision of technology and marketing services to innovative startups all around the world.
What are the trends which you observe in the market?
As I have already mentioned, as regards to technology adoption by the SMEs, the big trends are opening up to the cloud model, mobile technologies and increasing consumerization.
What is the level of maturity among the Indian SMEs for IT governance?
IT governance, in all its glory, is still alien to most of the SMEs. The IT governance concepts of enterprise architecture and ROI focus are very relevant for SMEs as per mind-set. I do not think that the frameworks like COBIT or Zachman are feasible for most of the SMEs, but their knowledge to build the mind-set and selectively applying these can be very useful.
What kind of value can efficient business process bring for an SME?
The SMEs have to strike a difficult balance between efficiency and agility. The standard business process reengineering templates may not be applicable. Monolithic technology investments while bringing in efficiency may not be advisable as changing business context mean that the SMEs have to revise their business models frequently.
What are the areas which will drive growth for your business?
We have mapped our service areas to growing concerns of businesses namely Consumer Experiences, Marketing Effectiveness, Enterprise Productivity and Technology-Led Innovation. We are banking on our continued investments in intellectual assets namely People And Capabilities, Intellectual Property, Experience and Track Records, Brand and Recognition, Partnerships, Systems and Processes to provide us with an edge.
How do you foresee next 1 to 2 years for your organization?
I am very bullish about Advaiya. Our unique business model has made us highly capable and completely trusted among our customers. Our delivery model brings diverse capabilities together to meet the core business and technology goals of our customers. We accomplish seemingly disparate goals for our clients – consumer experiences, marketing effectiveness, enterprise productivity, and innovation seamlessly. Our business model is based on providing high value services which are enabled by investment in intellectual assets (including people, processes, partnerships and products). By continuously identifying how our services can be more valuable, we have been able to penetrate into new accounts and markets, and drive growth.