Once you get to know of a business conference, do make inquiries about the same. Find out what the agenda of the conference is, its purpose, the number of attendees and who they are; as well as who the event is being hosted by. You might not want to attend all sessions, so choose the ones that interest you.
Researching will help you determine what to expect at the event, so that you can be well prepared to obtain maximum advantage from it.
Prepare promotional materials
Be ready with your business cards, brochures and other promotional materials before the conference. You could hand these out at the event, which will help create awareness about your business and thereby expand your base of potential customers.
A conference will bring you face-to-face with a number of other business owners, some of whom might be in the same industry as yours, or in an industry that complements you. Imagine the scope of opportunities that you can exploit, if you network effectively in this case!
Be ready to talk about your business to the conference attendees and answer any queries that they might have.
Plan in advance
Attending the conference might require you to be out of office for a couple of days. In this case, you would need to plan in advance how you will handle your work during your absence. You might want to delegate some of your responsibilities to trustworthy employees, and might want to reschedule some of your appointments to make time for the conference.
Ensure that you clear your schedule before you leave for the conference, so that you can derive maximum value from it with a free conscience.
Also, plan your transport to and from the conference, and your accommodation (if applicable) well in advance.
Soak in information
Business conferences can be a veritable source of information, not only about potential customers but about different industries, competitors, customers and trends. Some of this information might turn out to be extremely useful and illuminating to you. Soak in as much information as possible. Try to learn from the knowledge that is provided to you, as well as from the experiences of other business owners that are shared at the conference.
You might want to take notes of important things at the conference, so that you can refer to them at a later stage.
Post-conference action plan
Draft a plan for the activities you want to undertake after the conference, in order to use the information that you gathered during the event. Plan to network deeper with other business owners that you met and talked to during the conference. Follow up with promising potential customers. Determine how you will utilise the learnings that you derived from the conference in your business.