SupportBiz spoke with Chhatpar. Edited excerpts:
What is your background?
I am a lawyer by qualification, born and brought up in Dubai, UAE. Prior to starting Pyjama Party, I was studying as well as dancing professionally.
How did the idea of starting Pyjama Party come about?
Coming from a very consumer-oriented environment in Dubai, I noticed Pune lacking in a one-stop store for all entertainment needs. If someone had to throw a party, he/she had to run from pillar to post to get everything he needed. I saw a gap there – an opportunity – and decided to bridge it by offering as much as we can at our outlet. I have always been a creative person, and Pyjama Party satisfies me in that respect.
What are the different products that Pyjama Party has on offer?
We have pranks, party supplies, beer mugs, shot glasses, bookmarks, notebooks, wigs, masks and many more products.
Which of your quirky products are the most popular?
Our pranks for children and bar accessories for adults are very popular.
Where in India and elsewhere are your products available?
We are based in Pune, Maharashtra, but our products can be shipped nationally and internationally.
Tell us about your event management services...
We do everything from venue-sourcing and decor to entertainment. We handle all kinds of parties - big and small.
How has the response to Pyjama Party been so far?
Oh, the response has been fantastic! We were (and still continue to be) overwhelmed by it.
How do you deal with competition?
We are highly relationship-oriented, and focus greatly on maintaining good relations with each of our customers. This differentiates us from our competitors. We have a personal equation with every single person that walks into our store.
How big is your team, presently?
There are three of us, working full time.
Who are your target customers?
We consider anyone between the age group of five to 85 with a sense of humour as a target customer.
What are the major challenges that you face? How do you overcome them?
The major challenge that I face is due to the fact that I am a young woman entrepreneur. I often get scoffed at when I talk about serious stuff. I have tried to overcome this with patience and hard work which, I have found, always pays.
What are your expansion plans?
I am considering opening up more branches. At the same time, I am also mulling over entering e-commerce.
We are, at present, catering to a small part of Pune's population. We want to grow and, hopefully, reach more people in the next few years.
What have been your major learnings from business?
Everything is temporary. Bad times do not last, but neither do good times. Enjoy everything as it comes.
Corporate Website: Pyjama Party