Microsoft study debunks cloud IT security myths for SMBs | SupportBiz

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Microsoft study debunks cloud IT security myths for SMBs

Microsoft has unveiled an interesting market study covering five different geographies, including India. The study showcased how small and medium sized businesses (SMBs) are gaining significant IT security benefits from using the cloud. The study, conducted by research company comScore, polled companies with between 100 and 250 computer workstations in the US, India, Singapore, Malaysia, and Hong Kong.


For the purpose of this research, cloud users were defined as companies that used a cloud service via a subscription model.

The Indian sample size for this survey was about 200 companies and there two broad categories. In the first category, companies that are using cloud applications and in the second category those companies came which not using cloud are computing.

“There’s a perception that security is a barrier to cloud adoption,” said Richard E Saunders, Director for International Public Relations at Microsoft Trustworthy Computing.

Saunders added “Yet when companies embrace and invest in cloud services, they find the benefits far outweigh previous concerns.”

The study shows that 64 percent of Indian companies have experienced noticeably higher levels of security since moving to the cloud. In addition, 52 percent say they spend less time worrying about the threat of cyber attacks. Indian SMBs using the cloud also spend 72 percent less time each week managing security than companies not using the cloud. They are also 22 times more likely to have reduced what they spend on managing security as a percentage of overall IT budget.

However, unleashing another interesting fact that came out with this study, Saunders stated: “However, while looking at study outcome from companies that are not using cloud solutions, we found that nearly 61 percent of such companies will be adopting cloud in next one year.”

Time and money spent managing security prior to using cloud services is being re-invested by SMBs to grow their business and be more competitive. The survey shows that, in India:

  • Sixty-one percent of SMBs that use the cloud said they were able to employ more staff in roles that directly benefit sales or business growth; 63 percent invest in more product development or innovation; and 62 percent experienced improved agility in being to increase and decrease IT capacity when needed.
  • Over half of those surveyed (64 percent) said that using the cloud enabled them to add new products and services that benefit their business more quickly and securely.
  • Fifty-two percent said the cloud made it easier for them to scale their business to explore new markets.

Elaborating about the survey methodology, Kedar Gavane, Director–India at comScore mentioned: “The survey was conducted during the month of March and April 2012, and it covered comprehensively those issues which are effecting the decision to go live with the cloud applications. Nearly 50 percent of the Indian respondents were such companies that have not used cloud. And the remaining 50 percent of the responding companies were those which are using cloud based applications.”

“Any solution that helps SMBs’ bottom line has to be good for them and the economy,” said Ryan Brock, vice president of Worldwide SMB Cloud & Channels at Access Markets International Partners.

“When it comes to security, the cloud offers SMBs a level of expertise, specialist resources and investment that they cannot hope to match. This translates into cost and time savings and better protection against cyber threats, which gives them the freedom to innovate and grow their business," he added.