Tour operators in J&K believe that this honour will cause countries in the West to lift their advisories warning their citizens not to visit these places. “These adverse advisories are affecting us a lot. Since Lonely Planet has voted J&K as best destination, we hope that the West will now revisit the advisories and allow its people to visit the valley,” stated GM Dag, Chairman of J&K Tourism Alliance.
Dag stated that the high cost of flight tickets to J&K has been affecting the tourism industry. In spite of this, tourism is presently booming in J&K, with an approximate two million tourists expected to visit J&K in 2012, up from the 1.3 million last year. These figures do not include the 6.33 lakh pilgrims headed to Amarnath.
Source: DNA India