London Olympics mega event to boost Indo-Britain tea trade | SupportBiz

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London Olympics mega event to boost Indo-Britain tea trade

A special campaign to promote Indian tea in London, coinciding with the Olympics, has commenced with a bang at the Royal Festival Hall, Southbank Centre, an official release said. A two-week long special tea promotion event during the July 27-August 12 London Olympics is also being held at Harrods and at the Heathrow airport as part of the overall promotional campaign.

India's High Commissioner J Bhagwati inaugurated the show at the Royal Festival Hall on August 1, according to a Tea Board of India release.

A mini tea garden was created inside the Royal Festival Hall, narrating the story of tea production - from the leaf to the cup. Drumbeats as well as performances of Bhangra and other Indian dances were a major attraction of the day's event.

Leading Indian tea producers and exporters, including McLeod Russell, Goodricke, Rossell Tea, Indian Tea Association (ITA) and Darjeeling Tea Association (DTA), were present in full strength and displayed some of the best teas in the exhibition stall outside the Royal Festival Hall.

A special nook has been created at Harrods to display Indian tea. Large digital display screens all over Harrods showcase a special selection of Indian tea.

This mega event of Indian tea promotion in London is expected to give a new fillip to Indo-British tea trade.