The representatives will hold discussions with tour operators in Tel Aviv, and spread awareness about the changing political situation and rapidly spreading peace in the Valley. Films and documentaries will also be screened as a part of this tour, to increase awareness about the situation in J&K.
The visit has been organized by the Union Tourism Ministry.
The Tourism Director of J&K, Talat Pervez, stated: "Israel has not issued travel advisory for Kashmir. A number of tourists from Israel have been visiting the Valley and Ladakh in the past. We are keen that maximum number of tourists from Israel should visit Kashmir."
"At present, the situation in J&K has changed for the better. We are witnessing a tourism boom. We are improving our infrastructure, and involving more people in the tourism sector," Pervez stated.
After Tel Aviv, the J&K Tourism Department is slated to send delegations to Jordan and Dubai. Pervez stated that the Department plans to focus on Middle East countries henceforth.
The J&K Tourism Department also has plans to invite the European Union (EU) to visit the state, and assess the situation there. Pervez stated that the Department would request the EU to lift the travel advisories laid out by them for their citizens visiting J&K.
J&K has been seeing a tourist boom in the year 2012, in view of the pleasant climate and reports of calm in the state. Over 5.40 lakh tourists have visited J&K since January 2012, which also includes nearly 17,000 international visitors.
Source: Greater Kashmir.com