IBM eyes SMEs in Ludhiana | SupportBiz

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IBM eyes SMEs in Ludhiana

IT biggie IBM is eyeing the small and medium-sized enterprises in Ludhiana, where it recently opened a new branch office, reports The new office is part of IBM’s expansion plan across India, and is the seventh office opened by the company within the last year, after the ones in Coimbatore, Indore, Guwahati, Dehradun, Raipur and Visakhapatnam.

IBM is presently dealing with several SME clients in Ludhiana, including textile manufacturer Nahar Group and rice producers Lakshmi Energy and Foods (LEAF). IBM is working with both these companies for the automation of their business processes and optimum utilization of IT to spur business growth.

SPS Apollo Hospital in Ludhiana is also a major customer of IBM, which is aiding the hospital in improving patient care and efficient functioning.

Vivek Malhotra, Vice President and territory executive (North and East), IMB India & South Asia, stated: “We are seeing strong demand for our solutions and services in Ludhiana as businesses in the city turn to IT to increase efficiencies and improve customer service.”

“Crucial to Ludhiana’s economic development are SMEs, which spur innovation in the region and are at the center of a thriving export market in the city,” Malhotra added.

IBM has also established an IBM Software Center of Excellence at the Punjab Agricultural University. The Center will provide training on IBM software. It is also organizing a technical contest called IBM’s Great Mind Challenge, which has seen participation from about 200 students from 15 colleges across Ludhiana.

Ludhiana, the largest city in Punjab, is home to about 6,000 SMEs, especially in the clothing, food manufacturing and automotive parts sectors.