Gujarat Tourism enters into tie-up with Cox & Kings | SupportBiz

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Gujarat Tourism enters into tie-up with Cox & Kings

Gujarat Tourism has signed an agreement with tour organiser Cox & Kings for a period of one year, reports The Hindu Business Line. As a part of the agreement, Cox & Kings will market Gujarat as a tourist destination and introduce tour packages to several spots in the state.

Cox & Kings has also been given the task of promoting the state of Gujarat through various media, and for enabling its customers to book online from the Gujarat Tourism website.

Speaking about the agreement, Sanjay Kaul, Managing Director of Tourism Corporation of Gujarat Ltd (TCGL), stated: “As our marketing partner, we believe that they (Cox & Kings) have the expertise and reach to promote Gujarat as a destination in the Indian domestic market.”

Yusuf Poonawala, Vice President of Bharat Dekho, Cox & Kings, stated: “We promote different destinations in India, and have the expertise to project the untapped tourism potential of Gujarat.”

The tie-up is expected to boost tourism in the state of Gujarat.

Source: The Hindu Business Line