SupportBiz presents an exclusive conversation with Neha about The Yellow Cycle and more.
How does The Yellow Cycle work?
Whenever somebody wants to gift something out of the ordinary to their loved ones, all they need to do is visit our website, select from the basket of experiences we have on offer, and call us to buy the experience.
Once they purchase it, we send an experience gift kit to the recipient, which includes an experience ticket, designer chocolates, and a personalised message from the gift giver. This ticket is valid for six months and can be used by the recipient within that period.
We help users from anywhere in the world gift experiences to people in Bangalore, as our experiences are based in and around Bangalore at present.
Since when has The Yellow Cycle been in operation?
The Yellow Cycle was test-marketed in October 2011, but was launched fully in April 2012.
What is your background?
Basically, I am a post graduate in mass communications from SIMC, Pune. Prior to starting The Yellow Cycle, I was the Head of Communications at Ness Technologies. I have also had stints in HCL and HP.
How did The Yellow Cycle come about?
The idea occurred to me when I thought of gifting my foodie husband (and ardent MasterChef fan) a chance to cook a meal at a top restaurant on one of our anniversaries. However, I could not find any such experience available anywhere. That is what led me to think of starting a firm that would help clients gift experiences instead of material products, as the former creates memories that last a lifetime.
How big is your team?
We have seven employees at present.
Which are the most popular experiences that your clients choose to gift?
Flying a microlight plane, wine-tasting and a picnic in the vineyards, being a chef at a top restaurant, and an exquisite nine-course European dinner.
What are the major challenges that you face?
The experience ecosystem is very nascent in India, so everything has to be created from scratch. The challenges faced are, therefore, in finding good experience suppliers/partners, setting up processes, convincing people and ensuring consistent quality.
What are your expansion plans in the near future?
We are looking at adding to our basket of experiences, as well as expanding to other cities like Mumbai and Delhi.
What was the initial investment that was required for The Yellow Cycle? How did you arrange for it?
Approximately INR12,00,000. I arranged for it from my savings.
What is your business model?
We have tie-ups with a number of service providers. Our business model is commission-based.
What have been your best moments as an entrepreneur?
It is always great to see a user get all excited by our product and appreciating how special we made their day through a special experience.
What advice would you give to a potential entrepreneur?
Create a unique product, give it your best, and the rest will follow.
Corporate Website: The Yellow Cycle