In conversation: Anne Rakesh, HappyKnots | SupportBiz

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In conversation: Anne Rakesh, HappyKnots

HappyKnots is a Bangalore-based brand for hand-crafted, eco-friendly crocheted goodies. Launched at the Soul Sante in Bangalore just about a month ago, HappyKnots was born out of founder Anne Rakesh’s passion for crocheting.

SupportBiz presents an exclusive conversation with Anne Rakesh aka Dhanya about HappyKnots, crocheting, entrepreneurship and more.

Since when has Happy Knots been in operation?

We launched HappyKnots at Sunday Soul Sante on May 6, 2012. It has been a great platform for us.

What is your background? What were you doing prior to starting HappyKnots?

Prior to starting HappyKnots, I was working as a trainer in CbaySystems, which is a transcription company. I have been in the transcription industry for 13 years.

How did you come up with the idea of starting Happy Knots?

The whole concept of crochet was new to me until my aunt, Usha Kapoor, taught me the elegant art. Eventually, it became such an addiction! I began crocheting goodies for my newborn baby. Pictures of my crochet accessories on Facebook fetched me quite a lot of orders, and we decided to go live with the business, christening it as HappyKnots. I always wanted to work at something very creative, and I found my calling with HappyKnots. My brand clearly defines our slogan ‘designed just for you’.

What are the major kinds of products that you offer?

We offer a wide range of hand-made and eco-friendly products. Though we kick-started with just hand-hooked crochet products, we have now added a whole array of new-launch products, including upcycled bottles and hand-painted pots.

Which are your most popular products?

Our quirky crochet accessories (crochet hairclips, hairbands, earrings, fingerings, stoles, beanies, etc.) and painted pots are quite famous.

Do you have a retail outlet where you stock your products?

We do not have a retail outlet yet, but we showcase our products on online stores like itshandmade and indiebazaar.

How do you get your clients? Do you advertise in any way?

We take part in arts and crafts exhibitions, through which we expand our contacts and fan base. Our advertising is only through exhibitions and our Facebook page.

How big is your team, presently?

Right now, our team consists of just two people - my husband and myself.

What are the major challenges that you face?

As the crochet goodies are made exclusively by me, one of the major challenges we face is shortage of time. We have to work day and night to put up a good show at every event with a new range of products.

How do you cope with competition from similar businesses?

We take the achievement of perfection as a challenge, and maintain the best quality in all our products. We take competition from similar business as an inspiration.

What are your expansion plans in the near future?

We are coming up with an array of new eco-friendly products, which will soon be available online.

What have been your proudest moments as an entrepreneur?

We have been fortunate enough to have experienced more than one proud moment in the very short span of time since we have launched. To name a few: when the banner went up at our launch at Sunday Soul Sante on May 6, when a bulk order of hairbands came from a mother for her newborn just by seeing our page on Facebook, when one of the leading newspapers published a review on HappyKnots. All of these were happy and proud moments for us, and added colorful feathers to our hat.

What advice would you give to an aspiring entrepreneur?

Dreams do come true. Always pursue your passion, never give up!

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