SupportBiz presents an exclusive chat with Yuvna Damani, daughter of Sangeeta Damani, proprietor of Spoonful Of Sugar. A prior client servicing agent, Yuvna now helps her mother Sangeeta run the café. Yuvna talks about the highs and lows of being a small-scale entrepreneur, her proudest moments and, of course, about the café.
1. When did Spoonful of Sugar start operations?
We started out in 2006 under the name ‘Sweet Sins’. At that time, we just used to bake on order, for parties and restaurants. The branding was changed when we opened our retail counter in Indira Nagar in 2009, and we have been ‘Spoonful Of Sugar’ ever since.
2. What are your signature items?
We sell a variety of desserts and snacks, our desserts being the most popular. X-Treme Oreo Pie, Blueberry Cheesecake, Raspberry and Mascarpone Pie, Banoffee Pie, Red Velvet Cupcakes and Rich Chocolate Cake are our signature dishes.
3. Which of your dishes are the most in demand?
Our X-Treme Oreo Pie and Red Velvet Cupcakes are the most in demand.
4. What were you doing prior to starting Spoonful Of Sugar?
Before working at Spoonful Of Sugar, I was into brand management. I used to work as a client servicing agent.
5. How did you come up with the idea of starting this cafe?
It was really an offshoot of our already established reach (within a niche crowd, of course).
6. Do you have any plans for expansion in the near future?
Yes, we would like to. Everything depends on the location we find and the demand, of course.
7. What has been your proudest moment as an entrepreneur so far?
A number of customers and other people have made us offers for franchises, which, naturally, feels good. Also, in February 2012, I gave a talk on being an entrepreneur in this field to 70 girls from 3rd year BA at the Entrepreneurship Week at the Jyothi Nivas College, Bangalore. I would say moments such as these make me feel the most proud as an entrepreneur.
8. What are the major challenges that you face as a small-scale entrepreneur?
Staff, staff, staff! Finding efficient and reliable staff and retaining them is a big challenge.
9. What advice would you give to aspiring entrepreneurs, who want to set up their own business?
Look before you leap, but don't be afraid to take chances. Go with your gut instinct.
10. Who is your role model? Who do you look up to, as far as business is concerned?
I look up to my father, Sunil Damani, as a role model. He is a businessman.