It will, however, take a few years for this market to develop, reports The Hindu Business Line, as the country largely consumes the fragrant and sticky Jasmine rice majorly produced by Vietnam and Thailand. China has been importing Basmati rice from Pakistan in small amounts.
There have been no orders for Indian Basmati rice from China so far, but exporters have been in talks with buyers from the country, and are working out a formal arrangement to facilitate the exports.
Gurnam Arora, Joint Managing Director of Kohinoor Foods Ltd., stated: “It's a great thing that China has allowed Indian imports. Even if we get a one per cent market share, it will be good.”
“However, we need to carry out major promotional drive in China,” Arora added.