Basmati rice exporters gear up to tap China market | SupportBiz

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Basmati rice exporters gear up to tap China market

Exporters of Basmati rice from India are gearing up to tap the Chinese market, after it recently lifted the six-year-old ban on the fragrant foodgrain. It is believed that the Chinese market has the potential to import up to 200-300 tonnes of Basmati rice in the 2012-13 financial year.

It will, however, take a few years for this market to develop, reports The Hindu Business Line, as the country largely consumes the fragrant and sticky Jasmine rice majorly produced by Vietnam and Thailand. China has been importing Basmati rice from Pakistan in small amounts.

There have been no orders for Indian Basmati rice from China so far, but exporters have been in talks with buyers from the country, and are working out a formal arrangement to facilitate the exports.

Gurnam Arora, Joint Managing Director of Kohinoor Foods Ltd., stated: “It's a great thing that China has allowed Indian imports. Even if we get a one per cent market share, it will be good.”

“However, we need to carry out major promotional drive in China,” Arora added.