Attano: Making reading easy and affordable | SupportBiz

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Attano: Making reading easy and affordable

The reading habits of Indians have changed, largely due to the increased influence of digital media. Most book publishing companies have been challenged by this, but one particular start-up from Bangalore considers this as an opportunity. This innovative start-up, Attano, has become India’s first digital education marketplace.

Through well-established partnerships with leading publishers, the company delivers the most up-to-date and in-demand interactive educational e-books on a wide variety of subjects, ranging from pre-school to higher education books, to parents, students and teachers.

Attano has recently introduced a new concept called ChapterBuy. In an exclusive conversation with SupportBiz, Soumya Banerjee, CEO, Attano, spoke about ChapterBuy and his company’s overall strategy for next-level growth.

Edited excerpts from the interview:

What is the price range for ChapterBuy on Attano?

ChapterBuy starts at just Rs. 3. The median price point across the 10,000+ chapters we are offering is approximately Rs. 40.

How many books are expected to be covered under the ChapterBuy scheme?

The first launch of ChapterBuy covers over 900 e-books and 10,000 chapters. This is primarily aimed at higher education e-books, including both graduate and post-graduate studies in subjects like management, engineering, commerce, arts and sciences, as well as competitive exams.

What is your customer acquisition strategy for ChapterBuy?

All Attano e-books and chapters can be read in the free Attano reader, which is available for personal computers (Windows PC and laptops), Android tablets and iPads. These e-books can be bought from the Attano website (, and then downloaded into the reader in a matter of minutes. Once the book/chapter is downloaded, one does not need internet connectivity to read them later.

Ease in transacting is a very important consideration for online buyers. What is your take on this?

A student can pick and choose the chapters he/she desires to purchase from an eligible e-book on our website. It is as simple as selecting chapters from the index of a book. Once that is done, the student can pay online or use his/her Attano wallet, which can be recharged using a credit/debit card, by online transfer, or depositing a cheque.

What are the plans that you have for ChapterBuy?

Attano is optimistic of ChapterBuy being successful, because it solves a need which has been a pain point for students and publishers alike. A college student usually studies a subject using multiple books and, so far, their options were to line up at the library, read from faded photocopies, or spend a lot of money on buying all the books. Now, ChapterBuy gives them the option of buying chapters at micro prices, something which is convenient and legal. For publishers, Attano’s technology-led offering creates a new market, unlocks value for the entire ecosystem, and thwarts the threat of piracy.


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