Here are three things to keep in mind about your business Facebook page. Implementing the same will help you get more likes and help create a better relationship with your readers.
For a lot of companies, social media has become a race – a race to put out the maximum number of posts, read as many posts as they can and comment on them, with an intention of bringing more visitors to their own page. Avoid this behaviour if you really wish to benefit from your Facebook page.
It is advisable to slow down, and consider your Facebook page as a medium to communicate and engage with your readers. Take the time to consider and re-consider each post that you intend to make, and make them in as meaningful a way as possible. The same goes for the posts that you like and comment on. Do not feel obliged to comment on or like each post that pops up in your reader. Ensure that you do it in a slow, considered manner, in a way that makes sense.
Ensure that your posts offer some kind of value to your readers. Meaningless posts that are full of self-promotion will not capture the attention of the readers for long.
While putting up each of your posts, ascertain the value you are adding – Are you stimulating thoughts? Are you telling your readers something that will interest them, or something they do not know?
Social media is all about communication, and two-way communication at that. One-way posts that are full of information about yourself will not help you get the desired number and quality of readers. Similarly, you will lose out on a significant chunk of readership if you never respond to the comments on your posts.
Take the time to read the comments and study the likes on your posts. Analyse them. Get to know what your readers want to know. Find out what interests your readers the most. Ask questions. Involve the readers in your posts.