Ten tips for an effective Twitter presence | SupportBiz

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Ten tips for an effective Twitter presence

Twitter is fast and fun. It only takes minutes for a message to go ‘viral’ on Twitter. A well-managed Twitter profile can work wonders for your small business.

It can not only put your business, your products and / or services before a vast audience, but can also help you capture customer feedback -- by giving you a platform to interact with customers.

SupportBiz presents ten tips for an effective Twitter presence for your small business.

Do not automate it

A lot of firms automate their Twitter posts, so that a scheduled number of posts appear on their profile throughout the day. Though this might seem a hassle-free, intelligent alternative, it is advisable not to indulge in it.

Twitter, or any social media platform, for that matter, is about building a community. It is crucial to slow down and monitor the responses of customers and other associated parties to each of your tweets, instead of mechanically scheduling them.


Take the time to really listen to what people are saying on your Twitter profile. The suggestions of customers, their complaints and positive feedback, as well as the views of others about your business can be of great value to you. They help you analyse yourself from the viewpoint of an outsider, and make the requisite changes in your business, products and/or services.

Follow relevant people

Follow relevant people, brands, businesses and other organisations in your industry and other related domains. Pay attention to their tweets and retweets. This will give you a fair idea of the trends prevailing in different industries, the tastes and preferences of customers, as well as your own strengths and weaknesses.

Involve your employees

It is a good idea to involve your employees in your business Twitter profile. Their tweets about your business, the products and/or services, work atmosphere, and other things helps create a better connect between your firm and the outside world. However, ensure that you inform your employees about their accounts being linked to the company Twitter profile, and that their tweets are public.

Be conversational

It is essential to be conversational on your business Twitter profile. Respond to tweets and retweets containing your name. Study well the responses to your tweets and retweets.

Ask questions

Twitter is a good platform to ask your customers and other associated parties questions about prevailing trends, your products and/or services, among other things. Their responses will help you glean valuable insights, which can help you in further growth, product development, as well as determining a certain course of action.


Reward your followers from time to time with tweets about discounts, offers and special deals.

Be interesting

Ensure that your tweets are witty, interesting, current and fun to read, so as to grab the attention of the readers. Your posts should not be just self-promotional; you could also involve things that would be of interest/value to parties associated with your business.


Share behind-the-scenes pictures of your business with your followers, as well as information about your upcoming projects, products and/or services, and initiatives. This will help you build a good connect with your followers, and also create anticipation for your upcoming activities.


It is a good idea to glorify the stakeholders who have great things to say about your business and your products/services. Retweet such posts, and reply to them in public.