Sage CRM integrates social media features for SMEs | SupportBiz

Tech Mate

Sage CRM integrates social media features for SMEs

Sage India, a leading supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) Solutions to medium and large organizations announced that it has integrated social media functionality for SMEs in India.

As per a company release, Sage CRM v 7.1 has an updated application that will allow users key social media functionality, increased interactivity and tighter integration.

These new features aims to give small and medium enterprises in India, the advantage of incorporating information found in leading social media sites like Twitter and LinkedIn into a larger corporate sales profile, which in turn plays a key role in the selling cycle, reports

“The presence of these newer features and connected service on Sage CRM v 7.1 signals the completion of our CRM portfolio,” said Vikram Suri, Managing Director, India & Middle East, Sage Software. “We believe that the adoption and implementation of software should make things easier for people to do their business. The latest version of our CRM software gives our SME customers in India the flexibility, reliability, security and support to connect services and view their customer data in a way that best suits their needs now and in the future.”

According to a recent report from IDC, the global CRM applications market enjoyed a solid recovery in 2010 with year-over-year (YoY) growth of 6.2 percent and revenues of USD 16.5 billion. The report also sees continued growth in 2011 with revenues approaching USD18 billion on 7.6 per cent YoY growth. According to Sage, CRM applications will continue to evolve, as exemplified by the release of technology enhancements like social networking abilities and socialytics. Today’s CRM applications are helping organisations deliver the next level in intimacy and insight, where customer experience and relationship will be the key differentiator.

“By connecting the most relevant and real time information from across the business, Sage CRM is a powerful business tool that can play a fundamental role in facilitating joined-up thinking, informed decision making and greater business performance across an organisation,” said Suri.