MSMEs Must Embrace Cloud Computing To Cut Costs | SupportBiz

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MSMEs Must Embrace Cloud Computing To Cut Costs

Experts in the ICT field advised the micro, small and medium enterprises (MSMEs) to adopt information and communication technology (ICT) to increase their efficiency in the competitive scenario.

Visakhapatnam, December 23: In a bid to empower SMEs through ICT intervention, the Visakhapatnam zone of the Confederation of Indian Industry had organised a one-day conference in the port city recently, reports Business Line.

Speaking on the occasion, G. Sambasiva Rao, Chairman of the local zone of CII emphasized on the low cost technologies which the SMEs can adopt without any major investment. On CII’s behalf, he assured assistance to the MSMEs in adopting ICT as a tool for greater efficiency.

Echoing Rao’s view, Rajavel Sekaran, Director of IBM India (Vizag development centre) confirmed that, adoption of ICT and cloud applications, which are now available at cheap prices, will not put the SMEs under monetary burden. “Cloud is here to stay; make the best use of it,” he added.

B. Murali Manohara Rao of Sankhya Technologies opined that, the MSMEs must have a website to promote their products and services. G. Shiv Kumar, CEO of Maples Software, reminded the SMEs about the effectiveness of social media for marketing purposes and advised them to allocate at least 5-7 per cent of their turnover for ICT.

Vijay Anand S Bhaktha, Director of IMRB, defined cloud as “a network of remote servers hosted on the internet to store, manage and process data. You need not install any infrastructure. It is enough if you have a PC, or tablet, or smart phone. The service provider will give the MSMEs the required service at a reasonable cost. Adoption of ICT has become much easier now.”

While answering queries about data security, Ulaganath Muthu, partner channel development manager of Microsoft, said “the data is not owned by Microsoft, the service provider, but the MSME itself. The data is not at risk. There are various levels of security guarding the data. In fact, the data on the cloud is as secure as in your company's systems, in fact even more secure. Your systems may be hacked.”