Keep it short and simple
The text on the brochure should be short and simple, just enough to explain to the customer / investor salient features of your business and products / services, without getting into unnecessary details.
Be professional
The language used in the brochure should be professional – as in formal and business-like. It should be free of grammatical and punctuation errors. Use images Use images in the brochure that will appeal to the reader. However, avoid including too many images in it. These images could be of your products / services or, in some way, related to your business.
Reader connect
Your brochure should be able to connect with your readers effortlessly. To achieve this, use language that is easily understandable to the reader group that you are trying to reach out to, and minus the technical jargon. It is a good idea to use pictures or text in the brochure that will connect to the emotional side of the reader.
Focus on benefits
The brochure should clearly specify what benefits the reader will get by working with your business or using your products / services. This will grab their attention immediately, if given prominent space on the brochure.
Be readable
Ensure that your brochure is easily readable by the intended audience. Avoid the use of very bright colours, or a lot of colours, as well as complex fonts. Use expert help It is a good idea to take help from an advertising firm in designing a brochure for your business. With their expertise, such firms can help you in designing just the right kind of brochure for you.
Consider feedback
Once a rough draft of your brochure is ready, you should show it to your friends and family and take their advice on how it looks. This might help you notice certain flaws in the brochure that might have escaped your attention earlier. Ensure that you do incorporate the feedback that you receive into re-designing the brochure, and making it better and more effective.
Have a message
Ensure that your brochure clearly conveys the message you want it to convey to its readers. Do not make it look like a detailed product catalogue, otherwise readers will lose interest in it.
Call for action
Your brochure should contain a clear call for action – that is, it should clearly specify what the reader is supposed to do if he / she is interested in your message. Specify the different means in which the reader can get in touch with you – for instance, your firm’s website, postal address, phone and fax numbers, as well as e-mail ID.