One of the top essentials for effective selling is sincerity. If you are sincere in your dealings, there will be no difference between your sales talk and the actual sales that you do. Customers will be able to sense your honesty, and your sales will increase manifold, thanks to word-of-mouth publicity.
Curiosity is an important prerequisite for good selling. If you are curious by nature, you will constantly spend time on learning how to improve your selling. You will read articles and blog posts about better selling, participate in discussions about it, and generate and try out different ideas to sell better.
The sales techniques that you use for every potential client cannot be the same. They have to change and evolve over time, according to changes in circumstances. Thus, changeability is an important quality that you need to possess in order to keep improving your selling.
Irrespective of the sales targets that you need to achieve, patience is a virtue you will need to cultivate in order to sell effectively. You should not let your frustration and impatience to sell show through in your dealings with customers, and let them take decisions at their own pace. Your impatience might make them doubtful of your business, and discourage them from buying from you.
You should be genuinely passionate about your business and the products/services that you sell. You should believe in their benefits, and in the value that they can add to the lives of customers. Potential customers will be able to sense your passion, and will be more willing to buy from you. Alternatively, if you show a lack of enthusiasm and passion in your dealings with customers, they will hesitate to buy your products/services.
You will need a strong commitment in order to sell more effectively. If you are truly committed, you will stick to your sales targets and try to go to great lengths, within legal boundaries, to achieve them. You will not even consider giving up.
Your guts will give you the incentive you need to push yourself further and further, in order to improve the way you sell. You have the courage to expand your sales to new target customers and new geographical areas. You should have the courage to pursue new ideas and techniques for better sales. You should be willing to take risks, whenever required.