SupportBiz presents ten tips for you to develop an effective print advertisement.
Your print advertisement should be visually pleasing to your potential customers. It is a good idea to use attractive pictures in your ad, to capture the attention of your customers. The picture that you use should be relevant to the message that you are trying to convey through your ad.
If possible, use a unique font and a good colour combination that attracts the eye of prospective customers.
Ensure that the headline of your print ad has the potential to attract your potential customers. It should be alluring, and be able to capture their attention.
Do not confuse the reader by conveying several messages through your print advertisement. Focus on any one aspect that would be of interest to your potential customers.
Concise and crisp
Ensure that your print advertisement is concise and to-the-point. Keep it short and simple, using only those words that are absolutely necessary to convey your message. You might want to consider using the services of a copywriter to ascertain that your print ad is crisp, brief and captivating.
Consider how you can make your print ad unique – how you can make it stand out from the others in the same newspaper. Your ad, if unique, will attract potential customers to read it.
It is a good idea to ask questions in your advertisement which will make your prospects stop and provoke them to think. For instance, a question like ‘Is your salt killing you?’ is sure to grab the attention of your prospective customers.
Consider the customer’s viewpoint
Your print ad is not all about you; it is all about capturing the attention of your prospects and inducing them to purchase your product and/or service. It is, hence, necessary to include those aspects of your product and/or service in your ad that would be of interest/significance to customers, instead of those that are of value to you.
Give away samples
Consider giving away small samples of your products along with the print ad, so that people who are new to it can get a ‘look and feel’ of them, without having to pay for them. This helps build a greater connect with your prospective customer base, and get them to see the benefits of your product for themselves.
Nothing creates more credibility for your print ad than the recommendation of an existing customer who has used your product/service and has been satisfied by it. Consider the possibility of using testimonials from such satisfied customers in your print ad to add to its appeal.