PM's Initiative To Promote Khadi | SupportBiz

News

PM's Initiative To Promote Khadi

 
PM appeals to the nation to buy at least one khadi garment from exhibition
A Prime Minister’s Employment Generation Programme (PMEGP) exhibition of West Bengal (WB), “KHADI BONGO UTSAV” was inaugurated by Anup K. Pujari, Secretary, MSME yesterday. 
 
Exclusive products of Silk, Muslin fabric and readymade, as well as sarees of Kantha, Baluchari, Garad, Matka, Balkal are available for sale. In addition product of Jute, Dokra, Terracotta, Leather, Artificial jewelry and other handicrafts of Bengal were also on display. 
 
The Secretary appreciated the work of the Micro Entrepreneurs from West Bengal while taking a round of the PMEGP exhibition and congratulated KVIC for providing marketing support to microentrepreneurs under PMEGP by organizing a series of the exhibition. The 
 
Secretary further added that the Prime Minister in his “Mann ki Baat” Radio address had appealed to the Nation to at least buy one Khadi garment. So under the able guidance of  Kalraj Mishra Union Minister for MSME many marketing initiative have been launched by KVIC including Khadi Utsav in Colleges and Universities, Flagging off Mobile sales Van to promote Khadi, Kurta Pyjama exhibitions, summer collection sale, launch of Khadi denim and T-shirts etc. 
 
The permanent PMEGP exhibition venue at Khadi Gramodyog Bhawan, Regal Building, New Delhi was inaugurated by Kalraj Mishraji, Union Minister of MSME on 16th June 2015. Entrepreneurs from different states are being invited on rotation basis for the exhibitions cum sale. 
 
As a part of Khadi sales promotion up to 60% discount on select items for stock clearance and 20% discount on Khadi fabric & Readymade will be offered to the customers during this period. 
 
Under the Employment Generation programme in the country, currently 3.21 lakhs number of PMEGP Microenterprises are operating in the country providing employment opportunities to 27.71 lakh persons. 
 
 B. H. Anil Kumar, Joint Secretary (ARI), M/o MSME and Shri Arun Kumar Jha, CEO & Commissioner, KVIC also graced the occasion. 
 
The exhibition will be from 17th August to 31st August 2015.