Online Matrimony Poised to Touch Rs 1500 Cr. By 2017: ASSOCHAM | SupportBiz


Online Matrimony Poised to Touch Rs 1500 Cr. By 2017: ASSOCHAM

Convenience, time and cost effectiveness are the driving factors for the growth of online matrimony industry, which is currently worth of Rs 520 crore.

New Delhi, December 19: The Associated Chamber of Commerce and Industry of India (ASSOCHAM) has said in a recent study that, the booming online matrimony industry, likely to grow at a compound annual growth rate (CAGR) of over 65 per cent in the next two years, is posing serious threat to traditional business and newspaper matrimonial classified industry.

The figures, revealed by the study ‘Rising trends & popularity of online Jobs and Matrimonial Alliances’ indicated that, in the last fiscal, about 50-55 million online subscribers registered their profiles. Around 2.5 miliion people uploaded their profiles per month to take advantage of this facility mainly on account of it being economical and less cumbersome. Between 2011-12 and 2012-13, business transacted through online advertisement for matrimonial alliances registered a growth of 52 per cent.

The research also shows that the fastest growing age group to use online matrimonial services is 25 – 34 years. The web sites offer a more personal, interactive and quick way of searching for good matches, highlights the paper.

D S Rawat, Secretary General ASSOCHAM said, “Matrimonial websites are increasingly turning into a better option for the new generation in their search for potential mates and for the NRIs, living in the US, UK, Australia, New Zealand & Middle East, looking for Indian match for their sons and daughters. And the payoff is certainly big as it provides a global choice of lakhs of members cutting across age groups, professions, regions, religions, and communities.”