Google’s managing director Todd Rowe said in Bangalore, "We will train our partners in the southern region to provide expertise in developing and launching digital campaigns for SME businesses. During the training programme, partners will have access to our products, co-branded market collateral and research through our marketing and sales support.”
Google will train SMEs on search engine marketing and localised solutions across Google's properties and mobile advertising platform. So far, the company has trained around 3,000 sales people from 16 mid-size firms since September 2012; when the programme was launched in other regions of the country. “We hope to replicate the model in the southern region to add 3,000 more sales force by doubling our partner base and also aim to get 500,000 SMEs across the country on online with a website by 2015," said Rowe.
Google India has 3,000 partners across 165 cities, which helped over 15,000 SMEs start their digital advertising journey.