Alibaba.com, the leading wholesale marketplace for global trade under Alibaba Group, hosted over 400 SME’s across a series of workshops held across Delhi, Surat, Ahmedabad and Jaipur. The objective of these workshops was to create an understanding of the value proposition of Alibaba.com, talk about the power of ecommerce to local SMEs thereby enabling them to participate in global markets. Merchants attending these workshops represented a diverse range of categories including timepieces, jewelry, and eyewear, apparel, textiles, leather products and more.
The core proposition of Alibaba.com revolves around onboarding MSME’s and SMEs onto the platform; empowering them with knowledge of e-Commerce; building an eco-system to support these merchants and enabling them to sell in global markets.
With over 10 million active buyers from across 200 countries, Alibaba.com provides global access to merchants from across markets and helps them unleash the power of e-Commerce for the growth of their businesses. The workshops are on-going engagements from Alibaba.com after the merchants enroll on the platform to guide and up skill them to leveraging the platform to the fullest. The workshops also updated the merchants regarding ‘Super September’, an annual wholesale focused global shopping bonanza created for small and medium-sized buyers featuring a wide range of products from suppliers across sectors.
On this occasion, Mr. Denny Wang, Regional Director, Global B2B Business South Asia, Alibaba.com, said, “Alibaba.com, in line with the group’s vision to make it easy to do business anywhere, has been working in India to enable and empower local SME’s and MSME’s to participate in global markets. Having one of the largest global buyer bases on the platform, we have seen a growing demand for a variety of products from India and with quality manufacturing across many categories, we want merchants to build in India and sell to the world.”
According to Ministry of Micro, Small and Medium Enterprises Annual Report, the industry has been contributing significantly to the expansion of entrepreneurial endeavors through business innovations. The MSMEs are widening their domain across sectors of the economy, producing diverse range of products and services to meet demands of domestic as well as global markets. With this opportunity in the market, Alibaba.com is constantly working towards taking care of the ecosystem by helping local enterprises get more visibility and access to markets beyond India. The report also states that the contribution of Manufacturing MSMEs in the country’s total Manufacturing GVO4 (Gross Value of Output) at current prices has also remained consistent at about 33%, i.e. one-third during the last five years.