Three popular social tools decoded | SupportBiz

Managing Growth

Three popular social tools decoded

 
Social media marketing is crucial to growing your business these days. It helps your reach audiences and potential clients / customers cost-effectively. Here is a glimpse into how three popular social tools can help you grow your small business:

-Facebook

Over 50 million people in India use Facebook or FB. A majority of all FB users access the site through mobile devices -- these people check their FB accounts several times in a day, making FB an ideal platform to post marketing collateral. Businesses that are indistinguishable from their brand such as a restaurant can create a Facebook Group. They could go one step further and create their own fan page.

Do explore these FB pages -- http://www.facebook.com/business and http://www.facebook.com/  -- and do watch the video on the FB business page.

-Twitter

Around 16 million Twitter users in India. Ideal platform to engage an audience with short bursts of communication, be it product updates, new releases or just good-old gyaan. A word of caution – do not blow your own trumpet over and over again! Twitter can be put to great use when your seeking opinion. Ask simple questions and watch the fun.

-LinkedIn

The largest professional network (B2B) worldwide has 14 million users in India, the second-largest user-base for the site. Network with like-minded people; start a discussion around your work; join an existing group; advertise; hire talent…. and most of this can be done for free. Get happy customers  to recommend you; your work because this helps build your / your company’s reputation in the marketplace.

P.S. We do suggest you consult a social media expert to zero in on the right social tools and draft the marketing plan accordingly.