It is crucial that a business Facebook page be managed well, in order to get optimum benefit from it. SupportBiz lists six things that you should not do on your business Facebook page.
- Don’t have just about anyone manage it.
In case of a start-up, only the owners and the people very closely associated with them have a complete picture of the goings-on behind the screen, the unique features of the products and/or services. Only they have good knowledge of the industry they are in, and the preferences of their customers. In this situation, letting someone else – like a junior colleague – handle the Facebook page will result in posts that lack insight, and will not be able to grab the attention of the readers. It is essential that, in case of such start-ups, the Facebook page be managed only by the co-founders or someone who has been associated closely with each and every stage of growth of the business.
In case of a growing business, however, well-trained social media experts might be appointed to handle the Facebook page.
- Don’t ignore your readers.
The major intention of a business Facebook page is to initiate interaction between the readers and the firm. However, if you do not respond to the comments and likes of the readers, the entire purpose of creating and managing the page is lost. It gives the readers an impression that the firm does not value them and their opinions, and creates dissent among them.
It is, hence, a cardinal sin of social media to ignore readers. You should respond to the readers’ comments, both positive and negative, as soon as possible, as best as you can.
- Don’t sell all the time.
Don’t let every single post of yours be about your business and your products/services; do not constantly keep selling yourself. Doing this will make your posts boring and unattractive to readers, and will deter them from reading.
Let your posts be different – including those about your business and products/services, industry trends, jokes, behind-the-scene happenings in your business.
- Don’t take the focus away from the customer.
Let your customers be the major focus of all the Facebook posts that you put up. Put up the kind of posts that they would like to read, and which would provide some value to them. Never detract from this focus.
Commonly, posts that are a bit informal, humorous and witty, including trivia about the industry or behind-the-screen information about a business are popular with the customers. Also, lengthy all-text posts are usually considered boring by the customers; so, avoid putting them up. Let your posts be short and to-the-point, asking appropriate questions, and including appropriate pictures whenever possible.
- Don’t be irregular.
Being irregular on your business Facebook page gives readers the impression that you are shoddy in your work and reduces your credibility. It is crucial for a business to put up regular updates on their Facebook page.
Five to six posts a day is usually good enough; more than that might be too much.
- Don’t spam.
Don’t spam the walls of other people/organisations with posts about your business and/or your products/services. This is another cardinal sin, which will only serve to anger readers.