RepIndia, one of India’s leading independent digital agencies, has won the digital mandate for Videocon India for their Consumer Electronics & Home Appliances business. Following a multi-agency pitch, Videocon chose RepIndia as its Digital Agency on Record. RepIndia team will work towards developing strategic communication agenda and amplifying Videocon’s digital presence across the available channels.
Speaking about the development, Shikher Gupta, Head of Brand & Digital Marketing, Videocon, said: “We understand the changing demands and gaining importance of social media in order to connect with our new age consumers. We are extremely happy to announce Videocon’s association with RepIndia which will help us in magnifying our online presence across digital platforms. The team is young and full of new ideas. We look forward to work with them.”
Ayesha Chenoy, CEO, RepIndia commented: “It is a really exciting phase for us as we continue to earn the trust of the very best brands like Videocon.”
Ishaan Ahuja, RepIndia’s Managing Director, said: “We're pleased to partner with Videocon and look forward to putting them on the digital map of India. It is highly rewarding to work with brands that understand that digital isn't niche anymore.”