The most common misconceptions about going green | SupportBiz

Managing Growth

The most common misconceptions about going green

Going green has become a fad these days. Many firms use it as a marketing tactic, while few are genuinely interested in the environmental benefits that going green provides. Some firms think it is stylish to go green, while some are still struggling with the decision of whether to go for it or not. Most firms belonging to the latter category are faced with several misconceptions about what going green entails.

SupportBiz attempts to explore the most common misconceptions that small businesses have about going green.

  1. Going green is very costly.

There are several firms who are of the opinion that going green is a tremendously expensive process. They believe that using green alternatives to various things that are used on a daily basis in their business will turn out to be very costly, not something that they can afford.

However, this does not have to be the case. Green materials might cost a little bit more than ordinary material initially, but they have considerable returns on investment in the form of cost savings later. For instance, using eco-friendly building material offers the benefit of keeping the building cooler at all times, thus leading to a significant reduction in the cost of air-conditioning.

Also, in going green, there is another huge benefit – it boosts your morale as well as that of your employees significantly, which ultimately reflects positively on productivity and turnover.

  1. Going green involves a lot of changes.

Many firms have the misconception that going green involves the installation of very expensive equipment in the office, which lacks efficiency and it is difficult to work on. There is also the fear that going green will bring in a lot of changes, which employees will resist.

In truth, going green does not have to involve a lot of changes. It can be quite simple, too. In fact, any firm that is interested in going green can do so in little ways possible and feasible for it. There might be only little changes involved, such as being careful with the disposal of electronic waste, using reusable plates and glasses instead of disposable ones, and changing the existing lights in the office to more energy-efficient ones.

Coping with these little changes might not be all that difficult. Most probably, it would take only a bit of educating and motivating of the employees to make them embrace these changes.

  1. Going green is only for those who want to save money.

There are several firms who believe that going green is meant only for those who want to save or make money.

This is not at all true. Going green has a number of benefits associated with it, in various spheres. Apart from the beneficial effect that going green has on the environment, it boosts the morale of the employees tremendously. This results in a considerable increase in productivity and a decline in turnover. It also improves the prestige of the firm, which becomes known as a firm that cares about environmental issues and does its bit to resolve the same. Many customers would love to do business with a firm that has taken the initiative of going green.

  1. Customers do not trust firms that go green.

Many firms opine that customers do not trust businesses that have gone green. Several customers look at firms going green as just a marketing gimmick, aimed at attracting more sales and publicity.

This does not have to be the case. If a firm has taken concrete steps to go green, and adapted to small changes in its day-to-day working, they can always be proved. It is possible to get certificates from the concerned authorities which state so. Alternatively, such a firm can also invite its customers to come to its office and experience first-hand the changes that they have made to their working style.