The five golden rules of social media | SupportBiz

Managing Growth

The five golden rules of social media

 
Social media has become invaluable for today’s businesses, irrespective of whether they are small or big. A well-managed social media network can help a business build a community of fans, and discuss various issues with them.

It can be a great place for exchange of ideas, helping a business get first-hand information about the complaints and suggestions of customers. It is a wonderful way to spread awareness about a business and its products/services in an engaging manner.

Considering the various benefits that social media has to offer to a firm, it is crucial that these platforms be extremely well-managed, with careful thought and attention being paid to each post. SupportBiz lists five golden rules of social media, which can help your small business build up a wonderful, interactive community.

1.      Be responsive.

There are many businesses that put up regular posts on their Facebook and Twitter pages, but never respond to the comments or likes that readers leave on them. That is a cardinal sin, in the world of social media. Readers come to expect a response from your side – this makes them feel valued, makes them feel like their opinions are respected. Ignoring their comments and likes is like ignoring your readers, some of whom might be your potential customers.

You should always respond to your readers on each of your social media platforms. Even if some comments are negative, do not ignore them altogether. Take the time to think over such comments, and give a suitable reply to them.

2.      Offer quality content.

Do not put up updates on your social media platforms in a hurry, without thinking through them. Ensure that each of your posts contains quality content, which provides value to the reader in some way.

Put up interesting facts and figures about your industry, and any other news that might be of interest to your readers. Do not be fearful of putting up something interesting that someone else has posted. It is a good idea to make use of wit and humour in your posts, to make them engaging.

3.      Use the unique features of each network.

Each social networking platform has its own unique features, which can work wonders for a business, if well-used. For instance, picture posts work well on Facebook and Pinterest, while hashtags and retweets can help one gain a good following on Twitter.

Ensure that you do not put up similar posts on each of your business’s social media networks. Rather, it would serve you well to make good use of the unique features that each platform offers.

4.      Be regular.

Irregular posts on a business’s social media platforms indicate a lack of commitment. It also causes readers to lose interest in reading what you have to offer. Ensure that you avoid this, at all costs.

Be regular in posting on all your social networks. At the same time, it is essential not to put up too many posts. Maintain a good balance between posting too little and posting too much.

5.      Do not always sell.

Do not try to sell your business and/or your products/services in each one of your posts. This will cause your readers to lose interest in your posts.

It is okay to have a few posts dedicated to your business and your products/services, but not all of them. Readers are also interested in other things like what is happening in the industry, in the world at large, behind-the-scenes activities and in reading interesting articles/posts by others. Ensure that you cover all of these in your social media posts.

Comments

Submitted by fgdfgcvcai on August 20, 2013 - 08:29

http://www.airjordanshoes11.net/ jordan shoes
http://www.christianlouboutinshoes-inc.com/ christian louboutin
http://www.truereligionjeans-inc.com/ true religion
http://www.jordanshoes11.org/ retro jordan shoes
http://www.louisvuittonbagsget.com/ louis vitton outlet
http://www.michaelkorsbagsus.net/ michael kors
http://www.louboutin-inc.com/ christian louboutin
http://www.airjordan-a.com/ air jordan
http://www.airjordansneaker.net/ jordan shoes
http://www.louisvuittonoutlet2.us/ louis vuitton
http://www.louisvuitton-styles.com/ louis vuitton
http://www.michaelkorsoutlet-a.com/ michael kors
http://www.christianlouboutinoutlet-inc.com/ christian louboutin
http://www.christianlouboutin-inc.com/ christian louboutin
http://www.retrojordans3.org/ retro jordan shoes
http://www.airjordans-us.com/ air jordans
http://www.louisvuitton-all.com/ louis vuitton
http://www.retrojordans3.org/ air jordans
http://www.truereligionoutlet-inc.com/ true religion jeans
http://www.toplouisvuittonsales.com/ louis vuitton outlet
http://www.louisvuittonoutlethigh.com/ louis vuitton
http://www.louisvuittonoutlet-new.net/ louis vuitton
http://www.mylouisvuittonsale.com/ louis vuitton outlet
http://www.michaelkors-a.com/ michael kors
http://www.airjordansneaker.net/ air jordan shoes
http://www.truereligion-inc.com/ true religion outlet
http://www.mylouisvuittonstoreonline.com/ louis vuitton
http://www.jordanshoesinc.com/ jordan shoes
http://www.retrojordansinc.com/ retro jordans
http://www.truereligionshopsale.com/ true religion outlet
http://www.airjordanshoes11.net/ air jordans
http://www.jordanshoes11.org/ cheap jordans
http://www.cheapjordans-inc.com/ cheap jordans
http://www.redbottomshoes-inc.com/ christian louboutin
http://www.louisvuitton-real.com/ louis vuitton
http://www.michaelkorshandbags-us.com/ michael kors

Submitted by coachkors on September 04, 2013 - 06:48

Life met a fate,http://www.shopcoachfactorys.com/, met in respect enamored treat everyone. People always on the move,http://www.monstersheadphones.net/, rub shoulders were a few people? All the way through, acquaintance few people who can? Sincerely treat each person met,michael kors outlet online, a rare case of a confidant,http://www.mcmworldwidelly.com/, even injured,coach factory outlet online, but also cherish. To dream,http://www.north-clearances.com/, a situation,coach outlet online usa, I came,http://www.laurenpoloralph.com/, perhaps henceforth will hurt the black and blue,monster beats outlet online, maybe you walked hand in hand from countless seasons,coach purses outlet, perhaps no maybe. Everything is unknown,http://www.mkoutletcart.com/, all confused,coachfactory.com/shop, buried in your heart sinking eager chase down until everything annihilation, invisible. Southern waterfront,http://www.gucci-lvshoesfactory.com/, pine -lined,north face jackets outlet, green trail,http://www.mkoutletstate.com/, a pair of lovers stroll. Sunset holding hands, shallow smile,ralph polo outlet, silhouetted against the hardships they experienced. And you quietly walk in the trail, silent speechless. Fingers intertwined, watching fry bloom,http://www.guccishoesukfactory.net/, listen micro wind blowing leaves,michael kors outlet usa, smell the bursts of flowers,louis vuitton shoes outlet, induced the pleasure. It turned out that life could be so simple,north face outlet online, as a people,http://www.northfaceoutlettonline.net/, as a dream, an encounter,mcm backpack outlet, a spiritual crossroads. Whispering dash do not ask,coach factory store, just ask love Shenshen dash. Come for you,gucci shoes outlet online, I was destined for you off.