It can be a great place for exchange of ideas, helping a business get first-hand information about the complaints and suggestions of customers. It is a wonderful way to spread awareness about a business and its products/services in an engaging manner.
Considering the various benefits that social media has to offer to a firm, it is crucial that these platforms be extremely well-managed, with careful thought and attention being paid to each post. SupportBiz lists five golden rules of social media, which can help your small business build up a wonderful, interactive community.
1. Be responsive.
There are many businesses that put up regular posts on their Facebook and Twitter pages, but never respond to the comments or likes that readers leave on them. That is a cardinal sin, in the world of social media. Readers come to expect a response from your side – this makes them feel valued, makes them feel like their opinions are respected. Ignoring their comments and likes is like ignoring your readers, some of whom might be your potential customers.
You should always respond to your readers on each of your social media platforms. Even if some comments are negative, do not ignore them altogether. Take the time to think over such comments, and give a suitable reply to them.
2. Offer quality content.
Do not put up updates on your social media platforms in a hurry, without thinking through them. Ensure that each of your posts contains quality content, which provides value to the reader in some way.
Put up interesting facts and figures about your industry, and any other news that might be of interest to your readers. Do not be fearful of putting up something interesting that someone else has posted. It is a good idea to make use of wit and humour in your posts, to make them engaging.
3. Use the unique features of each network.
Each social networking platform has its own unique features, which can work wonders for a business, if well-used. For instance, picture posts work well on Facebook and Pinterest, while hashtags and retweets can help one gain a good following on Twitter.
Ensure that you do not put up similar posts on each of your business’s social media networks. Rather, it would serve you well to make good use of the unique features that each platform offers.
4. Be regular.
Irregular posts on a business’s social media platforms indicate a lack of commitment. It also causes readers to lose interest in reading what you have to offer. Ensure that you avoid this, at all costs.
Be regular in posting on all your social networks. At the same time, it is essential not to put up too many posts. Maintain a good balance between posting too little and posting too much.
5. Do not always sell.
Do not try to sell your business and/or your products/services in each one of your posts. This will cause your readers to lose interest in your posts.
It is okay to have a few posts dedicated to your business and your products/services, but not all of them. Readers are also interested in other things like what is happening in the industry, in the world at large, behind-the-scenes activities and in reading interesting articles/posts by others. Ensure that you cover all of these in your social media posts.