Five best uses of holiday downtime | SupportBiz

Managing Growth

Five best uses of holiday downtime

Businesses in India commonly face a downtime during the festival season. The offices of most clients are closed, work is slow, orders are not rushing in, and phones are not constantly ringing during this season, thanks to the holidays. Entrepreneurs can benefit greatly by making use of this festival downtime productively.

SupportBiz sheds light on the five best uses of holiday downtime to improve your productivity and efficiency.


Consider the holiday downtime as an opportunity to network with the people who matter to you. It could be anyone – your friends and family, clients, potential investors, or your employees. Reach out to these parties during the holiday season. Send them holiday cards and/or gifts. Have personal meetings with them, and share ideas. Organise a party and invite them.

This will give you a chance to rediscover your bond with these parties, understand them better and work more efficiently with them in the times to come.


Take advantage of the holiday downtime to relax and recharge your batteries. Take a break, and go on a vacation with your family and/or friends. Sleep and eat well, and take a lot of rest. Make use of the time to pursue your passions apart from business, like painting, reading or cooking. Enroll in a workshop to improve your business skills, or to hone your skills for the other activities you are passionate about. Spend quality time with your family and friends.

These activities will ensure that you return to work fully energised and enthusiastic, after the holiday season.


The holiday season is a great time to reflect on the time gone by. Contemplate the highs and lows of the year in your business, and determine what has worked for you and what hasn’t. Make a list of your learnings from business, and the issues that have not yet been resolved.

This will help you deal better with your shortcomings and cash in on your best points, once you get back to work.


It is a good idea to make use of the holiday downtime to reassess the impression that your business projects to outsiders. Take a long, hard look at your social media platforms, your business website and blog, your office decor, and your sales and marketing materials. Ensure that they reflect your goals for the time to come. If they don’t match your ambitions, the holiday season is the perfect time to have them changed accordingly.

Reach out

The holiday downtime offers you the perfect opportunity to reach out to the people you need to grow and develop, once you are back to business. If you need more employees, the holiday season is a good time to start the hiring process. If you are on the lookout for a partner or an investor, initiate the contact with them during the holiday season. If you are thinking of reaching out to more prospective clients, this is a great time to do so. Similarly, the holiday season is a wonderful time to get a business coach or mentor, if you think one is necessary for your firm.

This is because the holiday season is a time for introspection, contemplation and making plans. Most people are evaluating their priorities and making plans for the time to come, during the holiday downtime, making it a perfect time to reach out to them.