Eight aspects to consider before taking your business online | SupportBiz

Managing Growth

Eight aspects to consider before taking your business online

Setting up an online platform for the sale of your products/services is like adding a feather to your cap. In today’s age of increasing internet penetration and awareness, it can only help you expand your reach and customer base. However, there are several factors that you should consider before taking your business online.

SupportBiz lists eight such aspects.

  1. Website design

Some of your potential customers will come to know you only through the medium of the internet, and not your retail store. In these cases, your website will offer them the first impression about your business. It is, hence, imperative that you pay good care to the design of your website. If required, consider hiring the services of a website designing firm for this purpose.

Make sure that your website design is attractive and capable of catching the eye of the potential clients. It should suit the personality of your firm, and the type of products/services that you will be offering. Your business website should be easy to navigate, and customers should find it easy to place orders. It should offer complete, accurate and up-to-date information. Ensure that your business website includes your postal address, e-mail ID, and telephone and fax numbers.

  1. Live chat

Consider the possibility of offering the facility of live chat to your customers. It lends an element of credibility to your business, rather than a postal address or a telephone number. Your customers can get in touch with your personnel from any corner of the world, at any time of the day or night, through the live chat facility.

Ensure that your live chat personnel are well-trained in dealing with emergency situations. They should also be polite and courteous, and helpful in nature.

  1. Website content

In case of an only-online business, your customers will not be able to touch and feel your products before making a decision whether to buy them or not. Their buying decision will, largely, be based on the pictures and description of the products that you put up on your business website. It is, hence, crucial that your website content be wonderfully designed. The services of a business content writer might be hired to ensure this aspect.

Your website content should be clear and easy to understand for all categories of clients. It should be up-to-date and reliable, and attractive enough to grab the attention of potential clients.

  1. Social media

As soon as your business website is ready, you will also need to have your other social media platforms ready, most importantly Facebook, Pinterest, LinkedIn and Twitter. You will need to be interactive and regular on your social media platforms, which will help you build a community of existing and potential customers.

Your posts should be well-crafted and interesting, and should be attractive enough to induce people to respond to them.

  1. E-mail marketing

The creation of an online platform for your business should be supplemented by appropriate e-mail marketing.

E-mail marketing will help you promote awareness about your business and your products/services through newsletters. It will help you bring more traffic to your website, and convert it into sales.

  1. Logistics

Taking your business online will mean an expansion in your potential customer base, and also an expansion of the geographical area to which they belong.

You will, hence, need to arrange for appropriate logistics for your products/services to reach these geographical areas on a timely basis. The cost and viability of setting up such logistics system should be considered well in advance.

  1. Analytics

When you take your business online, you should monitor the analytics of your corporate website periodically.

This will give you a good idea of which geographical area/s your potential and existing clients reside in, and what products/services they are looking for. This, in turn, will help you in taking appropriate business decisions, enabling you to grow your firm in the right direction.

  1. Website hosting

Today, there are a number of platforms which offer you the facility of building a business website at a reasonable cost. Alternatively, you can choose to host your own website.

Before you take your business online, you should consider how you will be hosting your website – on your own or on another platform. Consider the expected traffic and the cost of hosting under both circumstances, before taking a decision.