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‘Australian investors keen on Indian market’

 
Australian investors are aggressively looking at India as a potential market. “There is a great scope of synergy between Australian and Indian companies.,” stated Patrick Kearins, Senior Trade and Investment Commissioner, Austrade, in an exclusive interaction with SupportBiz.

He also spoke about the trends that are influencing Australian companies to focus on India.

Edited excerpts:

What are the key parameters for Australian investors who opt to invest in Indian businesses?

Although the parameters considered by different businesses are different,  exclusive   to the specific requirements of  investors,  on a broader level,  investors look for  businesses which are well focused on their target markets. Relevance of the products and services  is also a very important parameter which  considered.

Collaboration between Indian  and Australian companies can happen only if both  converge on a single platform and  decide to move ahead for a mutually beneficiary goal.  In India, there are several industry segments which possess great potential, both in terms of talent and market.

What are the key challenges  faced by Australian investors? Reaching out to the right people is a major challenge. Developing a mutually beneficial synergy is also an area of concern, where lot of efforts  need to be made. How does Austrade help Australian investors to explore the Indian market?

We have a presence in 11 cities in  India. The idea is to reach out to maximum number of businesses, and make them aware  of the opportunities available to them of working with  Australian companies. On account of the geographical diversity that India has, we focus on multiple locations and markets.   We are always hunting for appropriate partners in order to enhance our market outreach.

Our offices  in New Delhi, Mumbai, Chennai, Bangalore, Hyderabad and Kolkata provide indispensable local information and advice, and are in tune with local businesses. These offices  also advice Australian investors  on  business strategy for the region  and market entry strategy, and also assist them  in in-market representation in India.

What  are the  areas in which synergy can be built?

There are several areas which could bring  Indian and Australian companies together.  Research and development (R&D) is one such area. Australia’s R&D expertise can add great value to  Indian SMEs.  This is an area where a lot of action is happening. There are various other industry sectors in India which are appealing to Australian investors, like manufacturing,  minerals, engineering, construction, water and services.

What trends do you foresee in the  synergy between Indian and Australian companies?

 In the past few years, Indian businesses  have become  very aggressive  in new areas and innovation. There are a few  emerging areas like food security, water, defence and healthcare, which are becoming great opportunities for smaller companies operating in India. I witness these trends as  important spots for synergy with Australian companies.