Using social media for recruiting: Five tips | SupportBiz

Human Resources

Using social media for recruiting: Five tips

Social media today has become a wonderful tool for finding funding, discovering co-founders and partners and market research, among other things. It has also become a great tool for recruitment.

A firm can use its social media platforms to find suitable employees for different positions in the organisation.

SupportBiz lists five tips to help you get the best of employees using social media.

Study the candidate’s writing style.

The posts that a person makes on his/her social media platforms say a lot about him/her. Take the time to study a potential candidate’s posts, especially the entries on his/her blog, right from the initial ones to the latest. The candidate’s writing style will give you an idea of the person’s degree of professionalism, intelligence and wit, sense of humour, his/her thoughts about life and work, and his/her ability to evolve with time.

Consider the candidate’s number of followers.

The number of followers that a candidate has on his/her social media network indicates the reputation that the person has been able to build up for himself/herself. Of course, this is not a perfect indicator of the individual’s talents and strengths, but it is a factor to be considered, indeed. In case of blog entries, a good number of followers and commenters indicate good quality content and a deep understanding of the subject matter.

Consider other people’s opinions.

Consider what other people are saying about the candidate in their replies to blog comments, tweets and LinkedIn recommendations. Study the opinion that other people have about the candidate – Do they consider him/her to be a subject matter expert? Do they turn to him/her for suggestions or ideas? This will give you an idea of the impression that others hold about your candidate.

Consider the candidate’s professionalism.

Consider the times at which the candidate has posted on his/her social media platforms. Are most of the posts made at times when the candidate should be working? This will give you a fair idea of whether the candidate is professional in his attitude to work or not. You will also get an idea of whether the candidate is addicted to social media or is able to maintain a healthy balance between it and work. Moreover, a large number of defamatory comments about his/her work, workplace, managers or co-workers might also indicate a lack of professionalism towards work.

Look for achievements.

If your chosen candidate has made a significant achievement in his/her work life, you will, more often than not, find a record of it on his/her social media platforms. Read the opinions of other people on the achievement. This will give you an idea of whether the candidate really had a significant part to play in the achievement or just had his/her name attached to the project by fluke.


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